Floral embroidery has always been at the heart of the craft. But not all floral kits are equal, and not all flowers are worth your time. The flora collection brings together the designs that earn their place on a wall: bold botanicals, delicate wildflowers, and colour palettes that feel current rather than nostalgic.
Whether you are drawn to the sprawling meadow wildflowers of a larger hoop project or the clean simplicity of a mini bottlebrush or pink wildflower design, every kit in this collection has been made to produce something beautiful when finished. Pre-printed fabric means no tracing or pattern transfer. Pre-cut threads mean no hunting at a craft store. Everything is organised and ready when you are.
Floral embroidery patterns are among the most searched and most loved in the craft, and for good reason. Flowers are endlessly varied, the stitching is satisfying, and the results are the kind of thing people ask about when they see them on your wall. This collection is our take on how to do them properly.