How did this all start?

My sister and I grew up doing cross stitch kits, sewing cute outfits for our beanie kids, and loving all things arts and crafts. Despite this, in my early adult life as an engineering student, I found myself with zero creative outlets. To address this, in 2019 whilst living in Berlin I attended various drawing and painting workshops. However, my lack of skill lead to disappointment and I felt that my 'mechanical/engineering mind' was not suited to this type of craft...

How did we end up here?

Then in 2020 during the covid lockdowns, I tried embroidery. Immediately, I fell in love with this craft - it had just enough structure and technique to satisfy my engineering mind, whilst also having so much freedom.

After discovering embroidery, I wanted to share this craft with others. This is because I believe creativity and art is for everyone, even those who consider themselves more mechanically-minded, like I always did. 

My hope is that our kits can introduce this to as many people as possible.